Make it unique and compelling. Addressing the
wants and needs of your potential client.
We
believe that
template web sites will look like every other business on the
block - so we don't use templates. Each site is unique
although we adhere to a standard "Look And Feel" that we have
found to be the most effective.
Isn't that expensive? Yes,
it can be. If you have an existing site not producing the
results you want, and you decide a re-write is in order, the
cost can range from $2,500 to $5,000 or more. If you don't
have a site, figure a cost of $2,500 for a basic site and
about $4,500 for a site including a database driven
library.
How
many new clients will you need to justify such an
expense? One? Three? Once it's done there is little on-going
cost.
For
a site to produce qualified leads and sales it needs to be
compelling. Visitors must like the site, not get
annoyed by movies and other flashy graphics.
You have to make
them want to stay so they can make a decision to
proceed.
Credibility needs to be established, and the verbiage
must be persuasive without being pushy.
The site also needs to
be optimized for search engines. Surprisingly, something we
found most sites are not.
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Creating
a client magnet web site is not easy.