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What
can you expect from a web site?
Screen
potential clients before they call or visit you.
You do this
by explaining what problems you solve, how it is that you are the best
person in your field of expertise and how you have helped many others
with similar problems. This will shorten your sales cycle as well since
clients will know a little about you before they call.
Tell them HOW
you work. This goes towards making it clear to potential
clients what's going to happen when the client retains your services. It
warms your clients up to before the dreaded first call.
Educate the
visitor. A good tip is to give away 75% of your knowledge and
charge well for the remaining 25%. Sounds weird? Not at all. Most of us
in the
professional service industry do this anyway. And in today's high-tech
world - 75% of all information is readily available anyway. Your main
product is to sell services that are EXCLUSIVE to you. Services only YOU
can provide.
This strategy will produce excellent
leads for you, since you don't have to give away free advice on your
billable time. We suggest you take all your articles and information and
organize them into a database driven library. People can search for
keywords and find the answers.
Increase your
credibility.
By constantly delivering educated advice to the
public you will get known as "THE EXPERT". People will seek
you out.
Advertise your
practice. By using your web site URL in all your correspondence, listing the site with major search engines etc. You WILL
get visitors.
Get free
publicity.
A good, informative web site that people actually
use to learn and solve problems is news. Issue a press release about
your new site, and how it helps people solve some of their legal
problems. If done correctly, this will often generate a write-up which
you couldn't buy for any amount of money.
Get people to
come back for more. This is a very strong marketing tool. If
your potential clients know they can go back to YOUR site to find out
the latest scoop on whatever you specialize in - you have captured their
loyalty. And when they need help, who are they going to call?
Stay in touch
with your existing clients.
A time saver, and a base for
add-on business. Make it easy for them to contact you. Share with them
information that might relate to their problems.
Expand your
practice to non-local business.
This has worked for us. We now
have over 80% of my business from out of state, and 20% from abroad.
This would never have happened without a web site.
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